The Home Depot and the Racist Tweet

I have wrote previous blogs about major corporations making the mistake of creating insensitive posts on social media. Whether it's related to race, gender or sexual orientation, companies continue to offend people through accidental posts. Unfortunately, the Home Depot is the guilty party in this blog post.

This past Thursday, Home Depot tweeted a preview picture for College GameDay featuring three people drumming on plastic buckets and asked followers to identify which drummer was different than the others. These followers responded and they were not too happy about it. 

Fortunately, Home Depot did not ignore the situation. Instead, they were quick to respond and explain what had happened, as well as taking responsibility for the tweet. While the tweet should have never been created, real time response prevented this situation from becoming out of control.